Experience That inspires confidence

Bruce Gerard Lanser, CIMA®, CRPC®, CPRS®

First Vice President - Wealth Management
Institutional Consultant, UBS Institutional Consulting
Certified Investment Management Analyst (CIMA®)
Chartered Retirement Plans Specialist (CRPS®)
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414-289-3817

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I have focused on meeting the needs to institutional investors since 1983. I have a B.S.B.A in Accounting from Marquette University. I have continued to pursue advanced training and education in an effort to serve clients better. I have earned the Certified Investment Management Analyst, Chartered Retirement Plan Specialist, Accredited Investment Fiduciary and Chartered Retirement Planning Consultant Designations.  

Our ideal client is a successful mid to large size business. They have retirement plans for their employees and key executives. The plans have been successful but they want them to do better. They are concerned about the impact downturns in the market can have on their employees’ retirement. The increased scrutiny from Washington has them concerned about their exposure to fiduciary liability.  

I do this because I believe I can make an impact on the lives of our participants to help them build a sound future for generations to come.  

I tell clients that it is not just about fees, service and ideas that drive results. Your employees need help so I give it to them. You need to be prudent in overseeing the investment process, and you need to ensure that your plan’s choice architecture is consistent with your desired outcomes.  

I am passionate about giving back to the community. I am chairman of the Investments Committee of Junior Achievement of Wisconsin, and also a member of the Executive Committee and Board of Directors.  

Another of my passions is speed skating. I am an International Official and    part of an elite group of just 24 starters in the world qualified to be an official at the Olympic Games.

I have been married thirty-four years to my wife, Bernadette.  We have two wonderful children. BJ is currently pursuing a fellowship in Allergy at National Jewish Hospital in Denver, Colorado. Prior to this he was a Chief Pediatric Resident at Children’s Medical Center in Dallas, Texas. Erica graduated cum laude from Marquette University and is currently attending Medical School at Creighton University. With her background as a World Cup speed skater, Erica plans to pursue a career in sports medicine.


Registered States:
FL, IL, MA, MI, MN, TN, TX, WI


Spencer John Von Rueden

Client Service Associate
414-289-3846

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Spencer is a 2018 graduate from the University of Wisconsin-Madison with a Bachelor's degree in Personal Finance. He is Series 7, 66, Life, and Health licensed. Spencer is originally from the Milwaukee area, growing up in Wauwatosa and attending Marquette University High School. He currently lives in West Milwaukee and in his free time enjoys spending time with his fiancee, is an avid golfer, home cook, jazz music enthusiast, and enjoys playing guitar.


Registered States:
CO, FL, IL, MI, MN, SC, TN, TX, VA, WI