Frank is the founding partner of The Baldwin Group and has over 33 years of industry experience. Frank is directly involved on a monthly basis with client calls to keep them abreast of the markets, their personal portfolios, and to stay updated with changes in their lives. Frank graduated from UCLA in 1982, resides in San Diego, CA with his wife and two children and is very active with his church and local community. Frank has a passion for golf and staying physically active.

Registered States:
AZ, CA, CO, CT, DE, FL, GA, ID, IL, KS, KY, MA, MD, ME, MI, MN, MO, MT, NC, NH, NJ, NV, NY, OH, OK, OR, PA, TN, TX, UT, VA, WA

Brian joined the Baldwin Group in 1998 and has constructed client portfolios since 2003.  He has earned several professional designations-Certified Financial Planner™ in 2011, Certified Exit Planning Advisor® in 2018, and most recently, Certified Divorce Financial Analyst® .

Brian has also been recognized as a 2019 Best-in-State Wealth Advisor for California by Forbes/SHOOK Research.

Brian loves learning new things.  This curiosity provides the motivation to develop a detailed understanding of client circumstances, goals, and priorties.  To him, the planning process is analogous to receiving an annual physical from one's doctor – its consists of an examination, a diagnosis, and a prescription.

Brian graduated from the University of Missouri in 1991, resides in Encinitas, California, and is a parent to two busy teen-aged children, Rachel and Pierce.  In what free time remains, he enjoys cooking, skiing, off-road motorcycling, and restoring neglected Porsches.

Brian has enjoyed giving back to his community by providing pro-bono financial planning services though the San Diego chapter of the Financial Planning Association.

Registered States:
AZ, CA, CO, CT, DE, FL, GA, IL, KS, KY, MA, MD, MI, MN, MO, MT, NC, NH, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA

Alex earned a B.S. in Business Administration from The Leads School of Business at The University of Colorado. He has worked in the financial services industry since 2005, starting his career at Morgan Stanley and joining UBS in 2008.  Alex was named a 2015 UBS "Top 35 Under 35 Advisor," and a 2017, 2018 Forbes "Top Next-Generation Wealth Advisor."  He currently resides with his wife and three children in San Diego, CA and has a passion for the markets, golf, skiing, and spending time with his family.

Registered States:
AZ, CA, CO, CT, DE, FL, GA, IL, KS, MA, MD, MI, MN, MO, MT, NC, NH, NJ, NV, NY, OH, OK, OR, PA, TN, TX, UT, VA, WA

Ken started his investment career over 25 years ago with Prudential.  During his 8 years at Prudential, Ken worked as a District Sales Manager and Financial Advisor in both San Francisco and Sacramento. He was nominated for a Presidents Citation his first year as one of the top 5% of advisors in the company and was later given their Western Academy of Honor Gold Award for outstanding achievement wtih client services.  Prior to joining UBS, Ken also worked at Morgan Stanley for 13 years as an Assistant Branch Manager and Wealth Advisor in Seattle and La Jolla.  During his time at Morgan Stanley, Ken qualified for their prestigious Directors Club and was an area training manager for new Financial Advisors.

Ken has made education a priority and holds several designations from the College of Financial Planning and National Association of Life Underwriters. He also holds 10 securities/insurance licenses and is part of an elite group of 250 Retirement Plan Advisors nationwide with UBS that is able to offer services and advice as a Registered Fiduciary.  Ken's education and experience allow him to provide his clients with sound quality financial advice and a clear understandable path for the future.   

Giving back to others is an important part of Ken's life and he is part of several organizations that are dedicated to providing assistance to underprivileged kids and abused animals.  Ken also enjoys travel, biking and spending time with his family.

Registered States:
AZ, CA, CO, CT, FL, GA, MD, MT, OH, OR, TX, UT, WA

Lisa Licini is the Team Administrator for The Baldwin Group. In addition to managing the team's busy day-to-day operations, she assists clients with their banking and lending needs, online services, and any other client service related issues.  Her career began in 1999 at Morgan Stanley in Newport Beach, California before relocating to San Diego in in 2004. She joined the Baldwin Group in 2006 at Morgan Stanley in La Jolla,  and then later transitioned with the team to UBS in 2008.

Lisa is a graduate from Northern Arizona University, and currently resides in Escondido, California with her husband.  Outside of work she enjoys spending time with her many pets and various outdoor activities that include horseback riding, hiking, and mountain biking.

Registered States:
AZ, CA, WA