Stewardship for a lasting legacy

Your bold vision and careful stewardship of family wealth has achieved a deserved level of success. We understand the importance of all you have built, as well as your concerns about how it will endure. Now, beyond preserving your wealth, you may want to pursue additional possibilities.
We serve generations of accomplished clients nationwide with a combination of market experience, access to global resources and personalized service. We look at the big picture: By paying close attention to both sides of your balance sheet, we provide comprehensive multigenerational wealth management, estate and post-liquidity planning strategies and proactive investment management.
The Zelniker Dorfman Carr & Heritage Group
212-713-3645
941-364-7271
888-864-4890
UBS Financial Services Inc.
1285 Ave of the Americas
15th, 16th,17th, + 18th Floors
New York, NY 10019
Scott Zelniker, Peter Dorfman and Michael Carr have been recognized as an industry leaders
- NAPA’s Top DC Advisor Teams with AUA Over $100 Million, 2022
- Scott Zelniker, Forbes Best-In-State Wealth Advisors, 2020, 2021, 2022
- Peter Dorfman, Forbes Best-In-State Wealth Advisors, 2020, 2021, 2022
- Michael Carr, Forbes Best-In-State Wealth Advisors, 2019, 2020, 2021, 2022

In the media
Mike Carr in the news – “ UBS advisor Michael Carr Jr. earns designation for advising clients in the sports and entertainment industries ” (March, 2022)
Molly Townsend in the news – “ Women Leading The Finance Industry: Molly H Townsend On The 5 Things You Should Do To Increase Your Financial Literacy ” (March, 2022)
SRQ Magazine – “ In Conversation with Lakewood Ranch Leaders ” (March, 2021)
SRQ Magazine – “Living Lakewood" Experience Matters ” (September, 2020)
SRQ Magazine – “Navigating Financial Wellness Amid Covid-19” (July, 2020)
Tampa Bay Newswire – “UBS Private Wealth Advisor Scott Zelniker Named to the 2020 Forbes/SHOOK List of Best-In-State Wealth Advisors” (January, 2020)
Business Observer- “Financial teams merge to form new group” (October, 2019)
Our office locations
New York
1285 Avenue of the Americas
15th, 16th, 17th and 18th Floors
New York, NY 10019
212-713-3645

Florida
Sarasota City Center, Suite 900
1819 Main Street
Sarasota, FL 34236
941-364-7271

Florida
4313 NW 8th Avenue
1st Floor, Suite 10
Gainesville, FL 32605
352-745-7438


Multigenerational planning
Wealth strategies for every generation
Our integrated wealth planning approach can help you see the connections between all aspects of your financial world, including investments, your business, banking, lending, insurance, trust and estate, and philanthropy. The rigor of our friendly service model gives us a genuine sense of clients’ multigenerational needs.

Investment management
Proactive investment management in good times and bad
Our focus is on income preservation, helping to provide the assurance of a long-term strategy that is centered on the cash flow you need to maintain your lifestyle. As your active, discretionary investment manager or by working with select UBS managers, we build highly customized portfolios from a broad array of investments.

Concierge service
A high-touch experience that builds lasting relationships
Thoughtful and accountable, we understand each client has a unique situation with diverse needs. Count on us for prompt attention, regular communication and relevant insights and information. This attention to detail has created strong bonds across generations and helped earn our clients’ lifelong trust.

Private Wealth Management
Accessing the global resources of UBS
As a team that includes Private Wealth Advisors, we have the training, focus and deep understanding of complex wealth. We can help bridge the generations within a family in order to create continuity and deliver a structure that is focused on preserving wealth and creating opportunities.
Personalized access and service for diverse clients
Our perspectives
Insights