Experience Makes all the difference

Our client relationships are built around thoughtful financial planning. We are focused on understanding and meeting the unique needs of each client. Our investment strategy involves growing core portfolios, while managing risk through tactical asset allocation.

Peter Y. Choy, AIF®, CRPC®, CRPS®

Senior Vice President - Wealth Management
Financial Advisor
Senior Portfolio Manager
Retirement Plan Consultant
Endowment & Foundation Consultant (EFC)
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602-957-5145

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With industry experience spanning over 20 years and advising clients through two major U.S. recessions, Peter serves as a resource and partner to his clients. Having previous positions as a branch manager and training coordinator for a prominent investment firm in the Phoenix metropolitan area, his unique industry knowledge provides insight into clients' value in navigating them toward their financial goals.

Drawing from his military experience as a Cadet at West Point and with a comprehensive perspective in wealth management, Peter is disciplined in developing customized investment strategies for high-net-worth clients. He specializes in providing investment advice that often involves tax-efficient investing, wealth transfer strategies, and retirement planning. As your financial advisor, Peter will work tirelessly to manage your significant life changes by offering solutions that focus on the short and long-term outcomes of your collective decision-making.

His practice offers a suite of services catering to corporate executives and business owners to maximize their personal and business assets and provide lending solutions. With respect to the many recognized designations he holds, Peter is also a Retirement Plan Consultant with UBS. This distinctive title allows Peter to assume a fiduciary role in the implementation and management of qualified plans.

Peter resides in Gilbert, Arizona with his wife and two daughters. During his free time, Peter enjoys reading, traveling, coaching softball, and spending time with family. 

  • Forbes | Shook Best-In-State Advisor | 2018 - 2020
  • Director's Council (2017, 2019) | President's Council (2018)
  • Five Star Wealth Manager, Phoenix Magazine | 2013 - 2016


Registered States:
AZ, CA, CO, FL, GA, HI, ID, IL, IN, KS, MA, MD, MI, MN, MO, MS, MT, NC, NH, NM, NV, NY, OH, OK, OR, PA, PR, SC, TX, UT, VA, WA, WI, WY


Theresa Campbell "Terri" Thorson, CFP®, CIMA®

Senior Vice President - Wealth Management
Financial Advisor
Senior Portfolio Manager
Wealth Advisor
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520-748-3629

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Terri began her career in financial services in 1982 after earning a B.A. in Economics from Stanford University. She joined UBS in 2011 from Morgan Stanley Smith Barney. Previously, she worked for Bernstein Investment Research, Korn/Ferry International, and Arthur Andersen.

Terri is focused on understanding and meeting the unique needs of each client. Her client relationships are built around a structured wealth management consultative process with comprehensive financial planning as the focal point. Terri's investment strategy involves growing core portfolios while managing risk through tactical asset allocation.

Terri and her husband, Ned, value giving back to the community. Terri has served as a board member for a number of Tucson organizations and is currently involved in the professional advisory councils for Community Foundation of Southern Arizona and Interfaith Community Services. In her free time, Terri enjoys yoga, hiking, skiing and spending time outdoors. 


Registered States:
AZ, CA, CO, FL, HI, ID, IL, MA, MD, MN, MO, MT, NC, NM, OR, PA, PR, SC, TX, UT, VA, WA


Michael Y. Choy

Vice President - Wealth Management
Financial Advisor
Wealth Advisor
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602-957-5157

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Prior to his career in financial services, Michael worked in education and athletic coaching while attending the University of California in Los Angeles and majoring in psychology. He has a diverse background in the financial services industry, lasting over 20 years. His career began as a financial advisor in California and soon after had accumulated five years of experience in management, covering risk management, business development, sales management, and new advisor training. 

In 2010, Michael ultimately decided to return to his roots as a financial advisor to pursue his passion for helping and educating clients. He takes great joy in guiding them through the phases of their financial lives, extending their legacies for generations to come. He proudly serves as the team's Chief Operating Officer, leading operational and daily practice management, risk management, and serving as an investment analyst.

Michael resides in Gilbert, Arizona with his wife Kris and their children Skylar, Gunnar, and Rogan.


Registered States:
AZ, CA, CO, FL, HI, ID, IL, IN, MA, MD, MI, MN, MO, MS, MT, NC, NH, NM, NV, NY, OK, OR, PA, PR, SC, TX, UT, VA, WA, WI, WY


Ryan D. Freberg

Vice President - Wealth Management
Financial Advisor
Wealth Advisor
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602-957-5186

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Ryan started his career in financial services prior to graduating from Arizona State University with a B.S. in Finance. He began as an intern for a large west coast firm where he built his knowledge of investments and international markets and gained experience on the trading floor. He then became a wealth advisor associate for a major Wall Street firm and helped senior financial advisors construct financial plans and investment strategies for clients.

As a financial advisor for the past nine years, Ryan continues to focus on making a difference by helping others. Clients look to him to help create a detailed strategy based on their wants and needs to preserve and accumulate wealth through their lifetime. His detailed business practice is modeled after a doctor's office, but instead of annual checkups, he gets together with his clients consistently to review their portfolios, plans, and financial health.

Ryan is a second-generation Arizonian and currently resides in Tempe, AZ.


Registered States:
AZ, CA, CO, FL, HI, ID, IL, IN, MA, MD, MI, MN, MO, MS, MT, NC, NH, NM, NV, NY, OK, OR, PA, PR, SC, TX, UT, VA, WA, WI, WY


Ryan Cox

Client Service Associate
Business Development Specialist
602-957-5148

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As the Business Development Specialist for the Foothills Group, Ryan's daily focus is to create and manage our marketing campaigns, business development, and team growth. After spending 18 years in the Rocky Mountains, he began his finance career while attending Arizona State University, interning for a major wall street firm. Today Ryan spends a significant amount of time personalizing, developing, and updating UBS's abundant marketing materials to promote our team. 

As a team, we pride ourselves on creating and maintaining relationships with our clients based on trust, integrity, and respect. In his role as Business Development Specialist, he organizes and executes several client/prospect events throughout the year, allowing our talented Financial Advisors the opportunity to share their expertise.

Ryan holds his FINRA Series 7 and 66 licenses.


Registered States:
AZ, CA, CO, FL, HI, ID, IL, IN, MA, MD, MI, MN, MO, MS, MT, NC, NH, NM, NV, NY, OH, OK, OR, PA, SC, TX, UT, VA, WA, WI, WY


Melissa Norvelle

Senior Wealth Strategy Associate
520-748-3601

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Melissa has worked in the financial services industry for over 20 years, the last five years at UBS. Her former roles as a financial advisor and financial paraplanner have given her a robust knowledge base, allowing her to hone in on her specialty on the team - financial planning.

Originally from Colorado, Melissa has lived in Tucson for 25 years. Recently she has served as Board President for Soroptimist International of Desert Tucson. Melissa enjoys spending time with her three children and is actively involved in their schools and extra-curricular activities. Her interests include family, playing soccer, yoga, swimming, hiking, and the outdoors.


Registered States:
AZ, CA, CO, FL, ID, NH, NM, OR, TX, UT, VA


Bridget Farrell

Client Service Associate
Business Development Specialist
602-957-5123

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Bridget Farrell is a Texas native who currently lives in Arizona. She played volleyball at the University of Alabama and professionally in Spain and Chile. She graduated cum laude with her BA in marketing.

Bridget has previously held business development and marketing leadership roles, most recently with BirdieBox, and has a passion for connecting with people to personalize and better every client experience. She is motivated by the team's success, and she is ecstatic about the opportunity to work with this team and their clients.

Bridget has a passion for traveling, fitness, and she most cherishes her time with her two sons, Kason and Kolby.


Registered States:
AZ, CA