Experience Makes all the difference

At Frosh Wealth Management Group of UBS in Winston Salem, NC our mission is to provide comprehensive wealth management using investment strategies, customized to meet your needs and life's goals. We want to be your primary resource of financial advice - beyond investing. To this end, we concentrate our efforts on developing long-term relationships, looking at your entire financial balance sheet and developing a plan to help you pursue all of your financial goals more effectively. You can expect a high level of personal service and an ongoing dialogue, with regular portfolio reviews and performance analysis.

Derek G. Frosh, CFP®, CIMA®

Senior Vice President - Wealth Management
Portfolio Management Program Financial Advisor
336-726-8661

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Our mission is to provide comprehensive financial advice and targeted portfolio management -- delivered with the highest level of personal service and professional integrity. It's easier to make the right decisions when you're guided by advice you can trust -- advice that's focused on what matters to you most. To that end, financial planning is at the core of our client relationships.

As a CERTIFIED FINANCIAL PLANNER™ or CFP® professional, Derek focuses on building a fully integrated financial plan for managing your wealth; looking at your current financial picture, identifying your goals, assessing your lending, saving and income needs, and finally, reviewing your estate and legacy goals. As a Certified Investment Management Analyst or CIMA® professional, he then focuses on individual investment and security analysis, asset allocation, and efficient portfolio construction to minimize your risk, fees, and portfolio volatility helping you achieve the goals set forth in your plan. Using a full range of global resources available at UBS, your strategy is implemented and progress tracked with ongoing communications -- building a relationship you can count on over time.

In addition to holding the CFP® professional and CIMA® professional certifications, Derek is FINRA registered, holding series 7 (General Securities Representative), 9/10 (General Securities Sales Supervisor), 63 (Uniform Securities Agent State Law), and 65 (Uniform Investment Advisor Law) securities licenses as well as life, accident & health and annuity licenses.

Derek earned a bachelor's degree in Finance from the Warrington School of Business at the University of Florida after serving eight years in the U.S. Marine Corps trained as a Russian linguist on a six man reconnaissance team. Derek, his wife Joie, and their two children enjoy many outdoor activities in their spare time including: skiing, kayaking, fishing, and hiking.


Registered States:
FL, GA, HI, IL, KY, MD, MI, NC, NY, OR, SC, TX, VA


Jolynn S. "Joie" Frosh

Business Development Specialist
336-726-8662

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Jolynn "Joie" Frosh is FINRA registered holding series 7 and 66 securities licenses.She has been working with Derek in his practice since 2008.

Joie directs all client communications for the team by providing market commentary pieces, investor education, newsletters, and timely market updates, all aimed at keeping you well informed. She also ensures that your review appointments are regularly scheduled. Ongoing communication is essential to maintain your strategic plan -- adjustments may be required as markets move and/or your life situations change.

Joie earned a bachelor's degree in Finance from the University of Florida.


Registered States:
FL, NC


Lana Ralphene Jelenick

Client Service Associate
336-726-8690

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Lana is our team's "concierge," focused and dedicated on providing exceptional customer service.  She is here to assist you with setting an appointment, brokerage deposits, funds transfers, check requests, statements or tax reporting copies, account activity questions, or online access enrollment.

Lana places equal importance on every client's issues or concerns and sees them all through to completion.

Lana earned a bachelor's degree in Communications from the University of North Carolina Greensboro.