Experience That inspires confidence

Our team of professionals distinguishes itself with both financial experience and personal service. We strive to earn your loyalty through hard work, the right advice and a dedication to developing long-term relationships.

Herbert S. "Herb" Hoffman

Senior Vice President - Wealth Management
Portfolio Manager
Wealth Advisor
516-745-8851
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Since graduating American University in 1978 with a BS/BA, I have seen five decades of change in the markets. During the 1980's and 1990's, I focused on the institutional side of the business, polishing my craft in multiple disciplines such as equity and fixed income trading, institutional and retail sales, and private equity. I began working with private clients and small business owners in 2001 at Morgan Stanley as a Vice President, Investments. In 2004, I moved to UBS and have been successfully helping clients develop comprehensive wealth strategies.

As one of a small number of UBS Financial Advisors who have earned the designation of Wealth Advisor, I am uniquely qualified to provide highly personalized wealth management services to my clients. Wealth management is more than just the wide range of financial services and solutions you can access at UBS. It is how those services are developed and delivered to help you pursue your goals. Ours is a customized approach to wealth management, built on personal relationships and shaped by an understanding of your needs and aspirations. We help deliver our client's goals through the use of investments, insurance, qualified plans, credit, estate planning and more. Working with clients to achieve their life's goals is our team’s passion.

I live in Roslyn with my wife, Susan, and two rescue dogs. Our two sons, Josh and Adam, reside in Manhattan. I'm an active volunteer with many charities including SIBSPLACE® at South Nassau Community Hospital and sit on the boards of the National Multiple Sclerosis Society and JDRF Long Island Chapters.


Registered States:
AL, AZ, CA, CO, CT, DE, FL, GA, KY, MA, MD, ME, NC, NJ, NV, NY, OH, OR, PA, TX


Jonathan Guzman, CFP®, CIMA®, CPWA®

Financial Advisor
CERTIFIED FINANCIAL PLANNER™
Certified Investment Management Analyst (CIMA®)
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516-745-1881

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As a Financial Advisor and member of the Shelter Rock Wealth Management team, my focus is helping you prepare for your financial future. Qualified as a CERTIFIED FINANCIAL PLANNER™ professional, I rely on my wealth of knowledge and ability to understand your needs to develop and implement comprehensive financial plans. Ultimately, as a team we strive to deliver what our clients need most today—Advice. Beyond investing. 

Prior to serving as a Financial Advisor, I worked closely with UBS Financial Advisors as a Wealth Planning Analyst, where I helped clients pursue their goals through holistic planning. Before joining UBS, I worked at a boutique investment banking and brokerage firm as a Private Client Group Consultant.

In 2013, I earned a B.A. in economics from Wesleyan University, where I played both lacrosse and football. In addition, I hold the Certified Investment Management Analyst® (CIMA®) designation, administered by the Investment Management Consultants Association® and taught in conjunction with The Massachusetts Institute of Technology, Sloan School of Management. I maintain the Series 7, 63 and 65 securities licenses and am licensed as a Life, Accident, and Health Insurance Agent. I support several charities, including St. Jude Children's Research Hospital, The Salvation Army, American Heart Association and UNICEF.


Registered States:
AL, AZ, CA, CO, CT, FL, GA, KY, MA, MD, ME, NC, NJ, NV, NY, OH, OR, PA, TX, WA


Susan Trocchia

Client Service Associate
516-745-8875
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After graduating from Manhattan College with a Bachelor of Science degree in Business Administration, I began my career at JP Morgan Chase where I worked in financial accounting for 15 years. I joined UBS in 2004 as a Client Service Associate and have worked with Herb ever since. My main focus is to enhance the client experience by anticipating client's needs, resolving their problems and following through with exceptional service. As a result, we've established quality relationships with our current clients and their families.

I take great pride in being the first line of contact for all of our clients' inquiries. I make sure that account and balance transfers execute efficiently and client reports generate properly. In addition, we collaborate with our clients' tax accountants and estate attorneys to make certain tasks such as Required Minimum Distributions (RMDs), cost basis transfers, and tax reporting are completed accurately and in a timely manner.

My husband and I live in Manhasset and our two daughters, Daniela and Laura, live in New York City.  I am an active volunteer with the Manhasset Coalition Against Breast Cancer, the National Organization for Italian American Women and the Nassau County AHRC Foundation.